Who Was Involved
Keep a Child Alive’s Buy Life campaign was launched in 2010 and raised $1M for children and families affected with HIV/AIDS in Africa and India. The campaign repositioned consumerism and the act of buying, by asking people to ‘buy life’ and turn a selfish act into a selfless one.
Keep a Child Alive was founded in 2003 by AIDS activist Leigh Blake and 15-time Grammy Award-winner Alicia Keys. We believe that every person has the right to quality health care and that all children deserve a future. We support innovative, community-based responses that increase access to life-saving HIV treatment and care, nutritious food, and loving support for children and families living with and affected by HIV. We are currently providing services to over 50,000 people in Kenya, Rwanda, South Africa, Uganda, and India.
To learn more about Keep a Child Alive, visit: